Rachel Werner

Content Creator & Media Consultant

Madison, WI

Rachel Werner



Creating a Vibrant Freelance Writing Career

If so, follow the #NaNoPrepAndWin challenge I’m participating in. Hosted on Instagram by my friend J. Mercer (@Jmercerbooks), the prompt challenge will help you think about characters, their relationships, the setting, and major plot points, so when November hits, you can hit the keyboard running.

Does your ‘we’ include me?

Little Book Project WI’s creative director implores us all to seek true representation in art. It feeds and soothes my soul. I feel most alive when I’m fully enmeshed in artistic labor. For a long time, I was chronically unaware of this truth about myself. And it was suffocating me from within. When people say I am “talented,” what I hear is that I was simply born lucky.
CHANNEL3000 Link to Story

A Blogger Shares How barre3 Helped Her Emerge From Burnout and Find Hope Again

Rachel Werner is a writer, mother, content-marketing specialist, and fitness enthusiast. After years of pushing through life without stopping for rest and self-care, Rachel shares how barre3 offered her a new sense of hope and possibility. Read on to discover Rachel’s story in her own words, including how she made the decision to leave a toxic work culture, follow her passion, and discover a new community in barre3.

Culturally Competent and Sensitive Lesson Curriculum Books for Educators

10 Educator Books Highlighting Effective and Inclusive Approaches to Core Subjects, Electives, and Art-Centered Courses for Learners in Kindergarten Through High School with Rachel Werner. Creating an equitable learning environment is a matter of much debate around the United States. Critical race theory, transformative justice and police-free schools are a few of the contentious topics affecting the academic perimeters students encounter daily—and Madison is no exception.

Restaurant of the Week: Paradigm Coffee and Music

Misconceptions abound regarding where to find high-caliber vegetarian cuisine. The general assumption tends to be that cities in coastal states like Los Angeles and Portland are the prime locales to find restaurants that effectively cater to a variety of dietary preferences without sacrificing taste, presentation or adequate portion sizes.

5 Store-Bought Vegan Desserts That Are (Almost) Better than Homemade

We independently select these products—if you buy from one of our links, we may earn a commission. While growing consumer demand for plant-based foods has led to a steady wave of new products popping up across grocery stores, not every dairy-free or meatless item is necessarily vegan. When I’m browsing the latest desserts to hit shelves, I always scan the packaging.
theKitchn Link to Story

The 5 Best Vegan Appetizers to Buy at Trader Joe’s Right Now

Trader Joe’s is going all out for the holidays this year. Is anyone surprised? The grocer, without fail, always comes through with the sparkling drinks, chocolate-dipped delights, and, of course, savory bites. If you’re the type of person who likes their appetizers ready-made, plant-based, and incredibly delicious, the hunt for the best mix of holiday finger foods should begin and end here.
theKitchn Link to Story

Restaurant of the Week: The Cider Farm

Eating from the land is a practice many Wisconsinites are familiar with. But “tree-to-glass” drinking is a rarer experience for those now more accustomed to city living. Which makes The Cider Farm’s tasting room at Brennan’s Market in Madison a superb staycation outing—the ability to sample an array of alcoholic beverages made with locally-grown apples sans the drive through the Driftless region to the full orchard in Mineral Point.

Paid Advertising: Friend or Foe?

"Boosting" a post seems so simple. With a mere tap of your finger, your new book or blog post will now be shared with hundreds more people than you currently have as followers. Or least that’s how it seems on social media platforms like Facebook, Instagram, or Twitter. But the reality is anything involving money is rarely that simple.

Restaurant of the Week: Blind Shot Social Club

“Another round” takes on multiple meanings at Blind Shot Social Club. Whether you’re a fan of golf or a delicious craft cocktail (with or without alcohol), the new Madison-based social club is quickly becoming a neighborhood favorite. Driving down South Fair Oaks Avenue on Madison’s East Side, the restaurant’s modest outdoor façade gives no hint of its tricked-out interior—outfitted with indoor putting greens and ultramodern décor.

Restaurant of the Week: Leopold’s Books Bar Caffè

Any bibliophile can affirm few things go together as well as a fascinating book and a sumptuous beverage. But drinking alone is never as enjoyable as being in a social environment. Which is what makes Leopold’s Books Bar Caffè the most notable addition to Madison’s near West Side in well over a year.

A Weekend in…Lake Geneva

Within an hour’s drive south from Wisconsin’s two largest cities—Madison and Milwaukee—Lake Geneva is an idyllic getaway for those seeking a lakeside respite from city life. Be prepared to fully immerse in a more leisurely environment directly upon arrival. Downtown Lake Geneva is merely steps away from the sandy shoreline, so take an impromptu stroll along Wrigley Drive before checking in at Maxwell Mansion.


Rachel Werner

Rachel Werner is a teaching artist for The Loft Literary Center, Hugo House and Lighthouse Writers Workshop, as well as the founder of The Little Book Project WI. She has contributed print, photography and video content to The Kitchn, The Spruce Eats, Fabulous Wisconsin, BRAVA, Madison Magazine and Entrepreneurial Chef. Her literary writing and craft essays have been published by Off Menu Press, Digging Through The Fat and Voyage YA Literary Journal. A selection of Rachel's recipes are also included in Wisconsin Cocktails (UW-Press, 2020)—and her poetry in the anthology “Hope is the Thing: Wisconsinites on Perseverance in a Pandemic” (The Wisconsin Historical Society, 2021). Rachel is also represented by Savannah Brooks at The Jennifer De Chiara Literary Agency.



  • New Media
  • Media Strategy
  • Editing
  • Food Styling
  • Digital Marketing
  • Writing